FC Barcelona and Betfair betting exchange will expand its cooperation.
Barcelona and Betfair planned to launch a series of marketing products in order to attract new and stimulate existing Catalan club fans.
The advertising campaign #MagicOfBarca became one of such products. It is promoted to search for the eight most loyal fans of the club in Europe and Brazil. The winners will get a memorable tour to Camp Nou.
It will include a free flight to Barcelona, 3 nights’ accommodation, a tour to the stadium, the training, as well as 90 minutes match on the training Barcelona fields, and the original club jersey. Any winner’s friend will attend the tour for free.
Short video disclosing the life of an ordinary Barcelona fan Davo Louis from the Spanish town of Alicante gave start to an action. Video tells his life story, inseparably connected with the dream club that seemed unreachable to him.
«The action will take place as part of “Ready?” company. We want the club fans to feel Barcelona magic. Millions hold their breath in anticipation of magic when Barcelona on the field “, – said Betfair representative Harry Phillips.
«”The innovative Betfair nature is the most significant for Barcelona. That is why it is the ideal partner for us. New action really includes the passion and the spirit of the club, “- said the CRO of Barca Francesco Calvo.