Unibet Group plans rebranding

The Unibet Group gambling holding with its major service –  Unibet online bookmaker considers rebranding.

According to CalvinAyre, the Unibet Group’s management board plans to change the name of the holding to Kindred Group. Hence, the top managers of the online bookmaker consider it will ensure the company’s strategic flexibility.

While the Unibet online bookmaker has secured itself, the board sees a risk of confusion regarding the difference between the Unibet Group and its consumer’s brand.

The possible changes are noted will not affect the company’s brands: Unibet, Maria Casino, Bingo.com, Stan James and iGame.

The shareholders are going to take decision upon the re-branding at an extraordinary general meeting on December 6, 2016. If they finally support the initiative, the holding will officially change its name to Kindred Group on December 12.

Unibet operator’s revenue increased by 57% in the second quarter of 2016 compared to the same period of the previous year and amounted to £126.6 million (more than $166 million).

The Pinnacle Sports online bookmaker completed its rebranding operation at the beginning of June 2016. It changed the name to Pinnacle with the corresponding  new domain.

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